Mar
06
2010
VCC TV – Video Commerce Consortium, Episode I: The Intersection of online video and email marketing
Posted by admin in Uncategorized, tags: Challenges, Client Security, Commerce, Consortium, Email, Email Campaigns, Email Client, Email Marketing, Email Messages, Email Security, Episode, Experiences, Intersection, Marketers, Marketing, Marketing Channels, Marketing Email, New Technology, Online, Online Email, Online Marketing, Security Restrictions, Vcc, Video, Video Email, Video Marketing
For years, email marketers have sought to incorporate video into email campaigns, but email client security restrictions and rendering issues have prevented video from taking off in the email channel. New technology now enables richer video viewing experiences directly within email messages – without clicking through to a landing page – yet important limitations still exist, and email marketers will continue to experience challenges relative to marketers exploiting video in other online marketing channels.
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