For many, marketing is all about the 4P’s, a theoretical concept dated early 60’s. This first video (out of two) demonstrates how the modern concept of marketing-mix can assist you practically as a major planning tool in a marketing plan. This first video (out of two) illustrates the “Marketing Offer” made up of the brand, quality of service and physical features (comprising the “Product or service-mix”) as well as the price of the product or service in question (price-mix). Besides the “Marketing Offer”, the latter part of this video introduces the elements to consider when promoting the offer – starting with the distribution channels whether direct (direct marketing) or by using intermediaries (indirect marketing). The content of the next video; Marketing-mix as a planning tool (2), includes the following: – The elements of marketing communication (marcom) or marcom-mix: Advertising, public relations, sales promotions, conventions & exhibitions and sponsorships. – The concept of marketing-mix when adapted to services rather than products. – The practical usage of this concept with several examples.
This marketing promo for 378 Consulting Group was created using a Green Screen to illustrate who the organization is and what they do. … “green screen” “378 consulting group” marketing planning “public relationships” “creative design”
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A merchandiser is a person that ensures that a product or promotional product is in the right place at the right time, and in the proper quantity and quality. Find out about the research that goes into merchandising with help from a marketing, public relations and sales management teacher in this free video on marketing jobs.Expert: Mark Clifton Bio: Mark Clifton has a degree in marketing management from Oxford Brookes University, and has successfully completed the CELTA teacher training …
Market research jobs require people who have minds that are both analytical and creative because the goal is to get as much information out to people as cleverly as possible. Discover how people in marketing research can use experience to work their way up the corporate ladder with help from a marketing, public relations and sales management teacher in this free video on marketing jobs.Expert: Mark Clifton Bio: Mark Clifton has a degree in marketing management from Oxford Brookes University …
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