Niche Marketers

for the ride? Does “green” mean the same thing in markets where consumers may have less disposable income and availability to financing? Have more challenging marketing issues generated by the global financial crisis relegated green marketing to niche status? Does “green” matter in a market where business “survival” may be the foremost objective? This session will explore the tough issues confronting automotive marketers in the wake of the global financial crisis coupled with increased …

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