Michael Fisher, Senior Vice President of Marketing at Coldwell Banker, talks to SEO-PR President Greg Jarboe about the success of Coldwell Banker’s viral marketing campaigns. Fisher is very happy with their youtube channel, and how it energized their network by showcasing what video can do for them. Fisher says that the future of real estate will involve video because it’s fairly simple to get started and to organize the campaign. Fisher gives as an example of a successful video campaign the test case of a woman from Salem MA, who has a bubbly personality and is perfect for video. Her onscreen talking about the property not only makes the property feel better, but also gives the potential consumer the essence of what she is going to be like and how she can help market her property. She also has a great video bumper that she uses for all her video listings. Its a coffee mug on the beach on Boston’s north shore with seagulls in the background, she picks up the mug takes a spit and puts it back down, all you see is the mug with a little lip mark on it, and she says ‘That’s why I live in New England’. Videos like that get the viewer excited about moving to the area, and when she comes in and tells you about the property, you are sold 10 seconds into the video.
How does only paying if you are getting business into your shop sound? Well with pay per click advertising thats exactly what you can do only pay if they arrive onto your website. Find out more about pay per click campaigns (also known as PPC) and how you can use it to your businesses advantage.
In the last video, we showed you how to determine if you’re in the right market, how to find your most profitable keywords, and how to do some “sneaky” research using Clickbank. Today we’ll show you our keyword lists, the market analysis, and start uploading our campaigns in Google adwords, Yahoo Overture (Search Marketing), and MSN adcenter. Watch over our shoulders as we do this and talk about everything. Due to the youtube limitations, these videos are part of a 2 part series. This video is part 2 of 2. Be sure to watch all the videos! You can download all the videos at www.thenewppc.com.
In the last video, we showed you how to determine if you’re in the right market, how to find your most profitable keywords, and how to do some “sneaky” research using Clickbank. Today we’ll show you our keyword lists, the market analysis, and start uploading our campaigns in Google adwords, Yahoo Overture (Search Marketing), and MSN adcenter. Watch over our shoulders as we do this and talk about everything. Due to the youtube limitations, these videos are part of a 2 part series. This video is part 1 of 2. Be sure to watch all the videos! You can download all the videos at www.thenewppc.com.
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www.wholesalingriches.com Than Merrill of a&e’s ‘Flip This House’ and www.fortunebuilders.com, shows you how to outsource your direct mail marketing campaign to maximize your sales leads and save precious time.
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tinyurl.com -Click here. getresponse is an easy, web-based email marketing software that delivers your campaigns, offers, newsletters, follow-ups and autoresponder messages.
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