Niche Marketers

Posts Tagged ‘Audiences’

budurl.com by Mike Klingler founder of Renegade Professional. Twitter.com Twitter and Network Marketing Audience Building Part II. Connect your audiences together from MySpace, Facebook, Squidoo, your blog or site with Twitter. Get more exposure through out many different mediums by using just one website – www.Twitter.com/DiyanaAlcheva. It’s free!

budurl.com by Mike Klingler founder of Renegade Professional. Twitter.com Twitter and Network Marketing Audience Building Part II. Connect your audiences together from MySpace, Facebook, Squidoo, your blog or site with Twitter. Get more exposure through out many different mediums by using just one website – www.Twitter.com/DiyanaAlcheva. It’s free!

deb.on.air is a Toronto-based niche marketing group that uniquely focuses on SWAG, product placement, and PR. We provide a highly targeted channel for clients to place new, innovative and luxury products directly into the hands of todays hottest celebrities and VIP audiences. deb.on.air drives media buzz and maximizes exposure for both the event and the brands, creating a memorable experience for all. We enthusiastically seek out Canadian products in order to support local businesses – ultimately, showcasing Canada as a stand-alone market. The success of deb.on.air is a result of effective strategic planning, highly targeted exposure, and direct access to trendsetters, business leaders and the media.

The population is getting older and more jaded every year. Baby Boomers are retiring and Gen X-ers are moving up in the world â?? making more money and spending more money. At the same time, most people are losing time â?? there isnâ??t enough time for running errands and doing household chores, much less time for relaxing.

Hereâ??s a tip list of whatâ??s working in connecting with the customers of today:

Mobile Marketing Mobile marketing refers to marketing through cell phones and BlackBerrys. The Mobile Marketing Association estimates that in 2008, â??89 percent of brands will use text and multimedia messaging to reach their audiences.â? Video phones are becoming more affordable and widespread, so expect to use more media marketing.

You donâ??t need to spend a lot of money to use mobile marketing â?? you can send text messages that include advertising and coupons from a PC, without using a wireless service provider.

The Internet Businesses have spent as much as 33 percent more this year on online advertising than last year, according to digital marketing firm 24/7 Real Media Inc. Google AdWords is becoming widespread, with small business and even personal blogs including the ads. Itâ??s not a bad idea to market on blogs â?? you can reach an extremely niche group. Oftentimes, blog visitors visit their favorite blogs nearly every day, so you can gain great memorability by advertising on these sites.

Feel the Boom Baby Boomers, those born between the years of 1946 and 1964, are a segment of the population that are starting to retire, or are in their highest-paying times of their careers. Either way, this group has money to spend. Boomers are open to new experiences and are more willing to try new brands than the generations before them. Boomers are also known to refer business, which make them an excellent group to focus on.

Boomers tend to travel in groups, so giving them discounts to refer a friend or giving bulk discounts works well to entice them to your business. This group is also quite responsive to direct mail. Up your brochure printing budget and postcard budget and get those pieces to them pronto!

Social Networking Web sites like MySpace and Facebook are just as popular now as they were last year. Itâ??s hard to find someone under 40 that doesnâ??t have an account on one of these Web sites! The sites show peopleâ??s ages, interests and location, so itâ??s a gold mine for marketers. You can create your own MySpace or Facebook page for your business and become â??friendsâ? with hundreds, even thousands of people that way. Then you update your page continually with fresh information and special offers to keep people interested. People can also leave you comments, so itâ??s a great tool for getting candid feedback.

These are the techniques that work today â?? if you arenâ??t using them, youâ??re missing out on a lot of potential business! People are connected 24/7 now, so you need to be too.

 

Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, All Marketers are Liars , has already made the Amazon Top 100 and has inspired its own blog. Seth is also a renowned speaker, and was recently chosen as one of “21 Speakers for the Next Century” by Successful Meetings Magazine and is consistently rated among the best speakers by the audiences he addresses. Seth was founder and …

NEW YORK (YouTube.com/AdAge) — A growing number of big marketers have circumvented the middleman and launched their own mainstream media and entertainment properties. The revolutionary development that has moved them into direct competition for audiences with traditional media companies. But are these projects just novel anomalies — as some suggest — or a powerful trend that will ultimately reshape the very media business itself? Ad Age editor Jonah Bloom addresses the issue in his talk …