Marketing planning tool mix (1)www.MarketingPlanNOW.com
Posted by admin in Uncategorized, tags: 1www.MarketingPlanNOW.com, Advertising Public Relations Sales, Brand Quality, Conventions, Direct Marketing, Distribution Channels, Exhibitions, Indirect Marketing, Intermediaries, Marketing, Marketing Communication, Marketing Mix, Marketing Plan, Marketing Planning, Marketing Tool, Mix 99, Physical Features, planning, Public Relations, Sales Promotions, Theoretical Concept, Tool, Tool Mix, Video Marketing
For many, marketing is all about the 4P’s, a theoretical concept dated early 60’s. This first video (out of two) demonstrates how the modern concept of marketing-mix can assist you practically as a major planning tool in a marketing plan. This first video (out of two) illustrates the “Marketing Offer” made up of the brand, quality of service and physical features (comprising the “Product or service-mix”) as well as the price of the product or service in question (price-mix). Besides the “Marketing Offer”, the latter part of this video introduces the elements to consider when promoting the offer – starting with the distribution channels whether direct (direct marketing) or by using intermediaries (indirect marketing). The content of the next video; Marketing-mix as a planning tool (2), includes the following: – The elements of marketing communication (marcom) or marcom-mix: Advertising, public relations, sales promotions, conventions & exhibitions and sponsorships. – The concept of marketing-mix when adapted to services rather than products. – The practical usage of this concept with several examples.
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