Nov
21
2009
Niche Marketing Secrets for Law Firms
Posted by admin in Uncategorized, tags: Competitive Advantage, Conversion Rate, Economy, Firms, Investor, Law Firms, Loan Modification, Marketing, Marketing Firms, Marketing Secrets, Money, Niche, Niche Market, Niche Marketing, Prospective Clients, Real Estate, Relevant Communication, Secrets, Subset
What is a niche market? A niche market is a focused portion (subset) of a market. The benefits of niche marketing: •Automatic competitive advantage. •Higher perceived value. •Direct, relevant communication. •You are able to spend more money targeting your prospective clients. •Higher conversion rate. In a difficult economy an attorney with a specific niche will always command more value. Example: •Real Estate attorney who specializes in loan modification. •Affluent investor specialist …
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