Nov
19
2009
Marketers as Media Companies
Posted by admin in Uncategorized, tags: Adage, Anomalies, Audiences, Bloom, Companies, Mainstream Media, Marketers, Media, Media Business, Middleman, Novel, Revolutionary Development, Traditional Media Companies, Youtube
NEW YORK (YouTube.com/AdAge) — A growing number of big marketers have circumvented the middleman and launched their own mainstream media and entertainment properties. The revolutionary development that has moved them into direct competition for audiences with traditional media companies. But are these projects just novel anomalies — as some suggest — or a powerful trend that will ultimately reshape the very media business itself? Ad Age editor Jonah Bloom addresses the issue in his talk …
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