How to set Marketing Objectives? (3)- www.marketingplannow.com
Posted by admin in Uncategorized, tags: Ansoff Matrix, Competitive Analysis, Current Situation, Gaps, Market Segmentation, Marketing, Marketing Mix, Marketing Objectives, Marketing Plan, Marketing Strategy, Mix Marketing, Objectives, Plan Marketing, Quantitative Objectives, Sales Forecast, Video Marketing, Www Video, www.MarketingPlanNOW.com
This third video out of three is part of the second chapter of a marketing plan: Setting Marketing Objectives. It comes to demonstrate how to draw marketing objectives based on the previous chapter: Analyzing the Current Situation. You are guided step-by-step how to “translate” the collected data and its analysis (Chpater 1 of a marketing plan) into concise marketing objectives (Chapter 2 of a marketing plan). This video; Setting Marketing Objectives (3), demonstrates how to set the following objectives: – Marketing objectives as a result of realizing the perceptual gaps; positioning versus position – Quantitative objectives: setting a yearly sales forecast Video no. 2 in this series, covering the second chapter of a marketing plan; Setting Marketing Objectives (2), comes to demonstrate how to set the following objectives: – Desired market segmentation – Desired Marketing-mix – Marketing objectives as a result of the SWOT Analysis Video no. 1 in this series; Setting Marketing Objectives (1), describes a practical approach to marketing strategy. ANSOFF Matrix is being used, “translating” the macro environmental analysis, market analysis and competitive analysis into four possible strategies.
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