Niche Marketers

Greg Jarboe interviews Fredrick Marckini at SES London 2008: “Paid search alone does not constitute a search engine marketing program,” Says Marckini, Chief Global Search Officer at Isobar. Marckini’s keynote focused on the importance of natural search in search engine marketing campaign, a potent issue in a market that focuses, all too often, on the paid side of search. See Fredrick speak in May at SES Toronto: www.searchenginestrategies.com